Job description

Key Responsibilities

• Provide marketing leadership and collaborate closely with sales and product development, aligning between marketing strategies and overall business goals.
• Develop and execute the company’s overall marketing strategy, including value proposition development, product positioning, and messaging.
• Create and maintain product collateral such as datasheets, white papers, presentations, and case studies.
• Plan go-to-market strategies, events, and sales enablement initiatives.
• Establish KPIs and metrics to measure marketing initiatives’ success.
• Utilize marketing expertise for PR, marketing automation, social media, and demand generation tools, to create and execute marketing campaigns.
• Facilitate and orchestrate the creation of relevant content (blog posts, videos etc.) to grow TA9 brand awareness.

Required skills and qualifications

• 5+ years of experience (including managerial) in product marketing, preferably in Data Analytics, B2B Enterprise software, or SaaS companies.
• Strategic marketing leader and hands-on self-starter, able to work independently, and execute successful product marketing strategies.
• Excellent communication skills with native-level English proficiency, able to clearly deliver complex information.
• Storyteller who excels in content writing and is well-versed in technical terminology, crafting flawless sales enablement materials, including white papers and presentations.
• Experience in Inbound/Content Marketing, Product Marketing, and Demand Generation.
• Proficient in marketing technologies, marketing automation, social media, and the tools associated with demand generation.
• Proven record of setting up Marketing operations in a start-up – an advantage.
• Experience with global Governments, Intelligence, and Investigation sectors – an advantage.
• Experienced in managing external service providers – an advantage.