Director of Marketing

Director of Marketing

Job description

TA9 is a leading big data analytics software platform. We are trusted by global governments and corporates to build and deliver Intelligence and Investigation systems. Our comprehensive data analytics solutions enable analysts and investigators to produce valuable insights from their mass and disorganized data.

As our Marketing Director, you will report directly to the company’s CEO and be responsible for shaping, executing, and developing our entire marketing operation, developing messaging and content, leading sales enablement initiatives, and implementing supporting software tools.

The ideal candidate will have a deep understanding of our target markets, along with excellent communication and leadership skills, a hands-on approach, and a proven track record of success in B2B Enterprise software or SaaS marketing.

Key Responsibilities

  • Provide marketing leadership and collaborate closely with sales and product development, aligning between marketing strategies and overall business goals.
  • Develop and execute the company’s overall marketing strategy, including value proposition development, product positioning, and messaging.
  • Create and maintain product collateral such as datasheets, white papers, presentations, and case studies.
  • Plan go-to-market strategies, events, and sales enablement initiatives.
  • Establish KPIs and metrics to measure marketing initiatives’ success.
  • Utilize marketing expertise for PR, marketing automation, social media, and demand generation tools, to create and execute marketing campaigns.
  • Facilitate and orchestrate the creation of relevant content (blog posts, videos etc.) to grow TA9 brand awareness.

Required skills and qualifications

  • 5+ years of experience (including managerial) in product marketing, preferably in Data Analytics, B2B Enterprise software, or SaaS companies.
  • Strategic marketing leader and hands-on self-starter, able to work independently, and execute successful product marketing strategies.
  • Excellent communication skills with native-level English proficiency, able to clearly deliver complex information.
  • Storyteller who excels in content writing and is well-versed in technical terminology, crafting flawless sales enablement materials, including white papers and presentations.
  • Experience in Inbound/Content Marketing, Product Marketing, and Demand Generation.
  • Proficient in marketing technologies, marketing automation, social media, and the tools associated with demand generation.
  • Proven record of setting up Marketing operations in a start-up – an advantage.
  • Experience with global Governments, Intelligence, and Investigation sectors – an advantage.
  • Experienced in managing external service providers – an advantage.

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